NYU Gala 2025
YEAR:
2025. 02
EXPERIENCE:
Graphic design, Brand design, Illustration
event Introduction.
"On the evening of May 3, 2025, the annual artistic gala 'A Journey to the West,' hosted by the NYU Chinese Students and Scholars Association (NYUCSSA) and organized by the NYUGALA2025 production team, debuted at the Apollo Theater in Manhattan. Inspired by the classic novel Journey to the West, the show used a blend of drama, music, dance, film, and animation to tell a story of growth and reflection from a generation of Chinese international students abroad.
"Preparations for GALA2025 spanned six months, attracting over 100 cast and crew members... The three-hour performance played to a full house, receiving continuous applause and cheers throughout.", reported by Chinadaily.
YEAR:
2025. 02
EXPERIENCE:
Graphic design, Brand design, Illustration
event Introduction.
"On the evening of May 3, 2025, the annual artistic gala 'A Journey to the West,' hosted by the NYU Chinese Students and Scholars Association (NYUCSSA) and organized by the NYUGALA2025 production team, debuted at the Apollo Theater in Manhattan. Inspired by the classic novel Journey to the West, the show used a blend of drama, music, dance, film, and animation to tell a story of growth and reflection from a generation of Chinese international students abroad.
"Preparations for GALA2025 spanned six months, attracting over 100 cast and crew members... The three-hour performance played to a full house, receiving continuous applause and cheers throughout.", reported by Chinadaily.
event Introduction.
"On the evening of May 3, 2025, the annual artistic gala 'A Journey to the West,' hosted by the NYU Chinese Students and Scholars Association (NYUCSSA) and organized by the NYUGALA2025 production team, debuted at the Apollo Theater in Manhattan. Inspired by the classic novel Journey to the West, the show used a blend of drama, music, dance, film, and animation to tell a story of growth and reflection from a generation of Chinese international students abroad.
"Preparations for GALA2025 spanned six months, attracting over 100 cast and crew members... The three-hour performance played to a full house, receiving continuous applause and cheers throughout.", reported by Chinadaily.
event Introduction.
"On the evening of May 3, 2025, the annual artistic gala 'A Journey to the West,' hosted by the NYU Chinese Students and Scholars Association (NYUCSSA) and organized by the NYUGALA2025 production team, debuted at the Apollo Theater in Manhattan. Inspired by the classic novel Journey to the West, the show used a blend of drama, music, dance, film, and animation to tell a story of growth and reflection from a generation of Chinese international students abroad.
"Preparations for GALA2025 spanned six months, attracting over 100 cast and crew members... The three-hour performance played to a full house, receiving continuous applause and cheers throughout.", reported by Chinadaily.
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contribution.
It was a pleasure to accept the invitation and collaborate with this incredible project. As a Graphic Designer for the Publicity Department, I independently designed the visual presentation for media outreach and partnership proposals, significantly boosting the event's exposure and impact. I also created a series of posts for ongoing social media promotion on platforms such as Instagram, Xiaohongshu, and the WeChat official account.
My key deliverables included the official ticket-release poster, the Ticketmaster event cover (Apollo Theater ticketing website), and the complete visual design for the performance playbill. The playbill featured staff credits, the program, testimonials, and acknowledgments of sponsors. Collaborating with a typographer and an illustrator on this was a tremendous learning experience. Seeing the audience engage with and appreciate the design and production made me feel a moment of immense pride.
What truly made this experience special, however, was the people. I'm incredibly grateful for the opportunity to have met new friends, shared countless inspiring conversations, and been part of such a creative and collaborative community.
It was a pleasure to accept the invitation and collaborate with this incredible project. As a Graphic Designer for the Publicity Department, I independently designed the visual presentation for media outreach and partnership proposals, significantly boosting the event's exposure and impact. I also created a series of posts for ongoing social media promotion on platforms such as Instagram, Xiaohongshu, and the WeChat official account.
result.
On the day of the performance, hundreds of audience members received a copy of Playbill and mascot snacks prepared by the team. I was very satisfied with the printing quality and colors.
On the day of the performance, hundreds of audience members received a copy of Playbill and mascot snacks prepared by the team. I was very satisfied with the printing quality and colors.
